Admira Guitars are without doubt one of the most popular and biggest selling Spanish classical guitar brands in the world today. Admira are firmly rooted in Spain with their manufacturing workshops still based in Zarautz, northern Spain.
Founded in Spain in 1944 by German born Enrique Keller Fritsch, Keller - Admira have continued to manufacture their guitars with the same quality focus and artisanal integrity that have seen them reach their current global status.
The process of manufacturing Classical Guitars does not easily lend itself to the kind of automation often found in similar areas, so they retain a large, highly skilled workforce with only a few specifically automated processes. The vast majority of each guitar is built and finished by hand.
For many years now, Admira guitars have been the classical guitar of choice for teachers, students and professionals alike. With a varierty of models tailored to suit, many models are regularly specificied as the must-haves by local education authorities and experts alike.